Friday, November 4, 2011

2011 Winn-Dixie Jacksonville Open Raises $1.8 Million For Charity

Over the past two years the Winn-Dixie Jacksonville Open has raised $3.4 million for charity. Below is the official press release:

(Ponte Vedra Beach, FL – November 3, 2011) – Chairman, CEO and President of Winn-Dixie Inc. Peter Lynch announced at the culmination of this year’s Winn-Dixie Jacksonville Open presented by Planters Nationwide Tour event that the 2011 event surpassed the record-breaking $1.6 million dollars raised for charity in its inaugural year. With the help of the PepsiCo TICKETS Fore CHARITY™ program, the 2011 event raised a record $1.8 million for charity.


“To give more money to charity than we gave last year and provide even more financial support to charities in our area is something we’re thrilled at Winn-Dixie to be a part of. We could not have done it without the incredible support of our sponsors, media partners, volunteers, spectators, and the local charities selling our tickets through the PepsiCo TICKETS Fore CHARITY™ program,” said Lynch. “This is why we partnered with the PGA TOUR to bring the Nationwide Tour to our hometown of Jacksonville. Charity is the real winner here.”



Tournament representatives, sponsors and PGA TOUR officials display oversized check to demonstrate the amount raised for charity by the second annual Winn-Dixie Jacksonville Open presented by Planters. From left to right: Bill Hughes, General Manager, TPC Sawgrass; Jeff Sanders, CEO and President, Jeff Sanders Promotions; Peter Lynch, Chairman, Chief Executive Officer and President, Winn-Dixie Stores, Inc.; Gavin Coles, 2011 Champion; Anne Nimnincht, Volunteer Chair; Tim Finchem, Commissioner, PGA TOUR; Bill Calfee, President, Nationwide Tour; Ryan Jensen, Sales Manager, Allied Insurance.

Proceeds from the 2011 Winn-Dixie Jacksonville Open presented by Planters benefit the Winn-Dixie Foundation, which supports hundreds of non-profit organizations in the communities Winn-Dixie serves. The Winn-Dixie Foundation focuses on giving back in the areas of health, women & children, education and hunger.
Contributing to the total of $1.8 million, the PepsiCo TICKETS Fore CHARITY™ program accounted for over $225,800 for non-profit organizations in the Jacksonville area. The PepsiCo TICKETS Fore CHARITY program offers local non-profits the opportunity to sell tournament tickets and keep 100% of the sales they generate. In the second year of the event, 175 charities sold approximately $225,800 in tickets. Those charities will also split a $50,000 bonus pool generously provided by PepsiCo, bringing the total that local charities will earn and receive to approximately $275,800.
Executive Director Jeff Sanders pointed out the remarkable effort of the participating charities, saying, “The non-profits participating in the PepsiCo TICKETS Fore CHARITY™ program continue to work extremely hard selling our tournament tickets and the partnership with the tournament is truly a win-win. The non-profits benefit from the revenue they earn from selling 100% of our tournament tickets and keeping 100% of the dollars generated from their individual ticket sales efforts and the tournament benefits from an increase in attendance. Without TICKETS Fore CHARITY™, we would not see the results for charity we do today for the greater Jacksonville area.”
"The Winn-Dixie Jacksonville Open presented by Planters is a shining example of what can happen when the PGA TOUR partners with a great sponsor like Winn-Dixie and receives the backing of so many selfless, dedicated volunteers,” said Nationwide Tour President, Bill Calfee. “The impact of this one week of golf will be significant on a great number of organizations and individuals throughout the year."
The Winn-Dixie Jacksonville Open presented by Planters will return to TPC Sawgrass in October 2012, promising another week of great golf, good fun, and with more hard work by all involved, hopefully an even greater contribution to charity.